I had the opportunity to work with Madalina fulltime at a creative agency and on a few passion projects. 

It is no secret that the creative field is ultra-competitive and can discourage even highly motivated creatives. Once young creatives reach a point where they are working, they either fold and choose a different path, or they rise above that and go on to make truly incredible things. Madalina is a rare case of the latter.

She is the hardest working creative I have ever met. Her passion is unparalleled, and attention to detail are all aspects of Madalina that reflect in her work, but there is more to Madalina than just her work ethic. What sets Madalina apart from other creatives is who she is as a person. In working with Madalina, I noticed that she ensures that everyone involved is happy with the project and is not left behind. Everyone gains something when working with her. 

My time working with Madalina helped me grow as a professional, inspired me to do more, but most importantly, she was always there for me and others as a person. She looks out for everyone and gives a voice to the people that generally would not.

Working with her results in a great finished product, yes, but it is the intangible qualities that you can't teach or get from working hard that make it a joy to work with Madalina.

I’ve worked on numerous jobs as a PA that Madalina produced. She is the ideal example of what a producer is. No matter the scale of production, Madalina leads while always keeping her cool under the general control chaos in the industry. I’ve never seen her disrespect or look down on someone just because of their role. Simply, has skills that just can’t be taught. She has a commanding presence and knows how to take charge and lead a crew because she has a personable demeanor. She creates strong relationships with anyone she works with, and she does it so effortlessly.

She is a strong and driven individual whose passion for each project is contagious.

We’ve worked together on many projects. For each job, she was never afraid to ask questions and head off potential problems before most of us were aware of the issues. I always respected the robust plans that she produced for projects. Inevitably, members of the team would run up against the deadlines or miss them—including me. Madalina always used her humor, along with openly addressing the problem, to hold us all accountable and get us back on track. I’m grateful to her for her many saves. 

Behind the scenes of a shoot, Madalina works well with the people needed to pull off a big production. I have seen her adapt to myriad of problems and fluctuate between the roles of task-master, encourager, flatterer, soother, and truth-speaker, all within an hour. She identifies what cast and crew need in the moment, and then she helps them deliver their best, freeing the director and client to stay focused on achieving what they need from the production. 

Yet Madalina’s skillset extends beyond producing. Her talents as a writer impress me. On more than one occasion, Madalina would pitch concepts, her vision winning us over several other pitches. She was never insulted to revise copy to get just the right tone for our brand while building emotional and rational motivations for the audience to learn more about a new financial product. 

As a producer, Madalina’s intelligence, hard work, and productivity set her apart from many others with whom I have worked in the industry.

I had the extreme pleasure of working with Madalina at an annual live Music Awards show, where I hosted the Red Carpet for many years. Madalina produced and showran this production with elite knowledge and professionalism. Her vision and execution were successful each year. Her skills are diverse, as I also worked with her on a commercial. On set, she is able to accommodate every member of the cast and crew and guide us through the production.

I also worked on a project which Madalina directed. She brings an artistic touch to every scene, showcasing her impressive array of skills. Throughout the journey, our connection deepened. She skillfully blended my interpretation of the character and range of emotions with her vision. Her directing style is intentional and precise, with no hint of ego. She acknowledges everyone’s strengths and contributions and understands the value of their roles, so neglecting their expertise is not part of her approach.